About Us





 Bing Bang NYC was founded in 2000 (we know - we look younger 😉)  by Anna Sheffield, and to this day remains a super small, women owned and operated business with a whole lotta heart.


The company was envisioned by with the idea of a tough but sweet babe–our all inclusive, gender-neutral term of endearment for BB customers–with just the right amount of edge in mind. Over the years, our NYC-based studio has mastered the art of creating minimal, modern & timeless jewelry with a pinch of downtown chic.


We have a small but mighty, all women team based in our Chinatown, Manhattan studio–all of whom are committed to producing the kind of jewelry you never want to take off.  The Bing Bang team crafts its delectable core collection of ultimate classics with only the highest quality materials and finest craftsmanship. Our mission is to provide high-quality yet affordable pieces that you can stack, collect and gift. From latest trends to ultimate classics and everything in between, we got you, babe!


Our founder, Anna’s background in blacksmithing informs the locally-made, Bing Bang Atelier Collection. Infinitely wearable to stunningly editorial pieces exemplify the artist’s touch in luxe materials that include custom-cut and responsibly-sourced gemstones and sterling silver, beautiful with a bright finish or in high-quality yellow gold vermeil. Explore The BB Atelier range designed exclusively by Anna Sheffield here.


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